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Strategic Plan Hertz

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Strategic Plan for the Hertz Corporation February 18, 2011 Table of Contents Introduction of Team and Assignment 4 Company Profile 6 Mission Statement 6 Vision and Values 7 Economic conditions 7 Strategic Analysis 9 SWOC Analysis: Strengths 10 SWOC Analysis: Weaknesses 13 SWOC Analysis: Opportunities 17 Internal Actions 17 Opportunities 18 SWOC Analysis: Challenges 20 Dependence on the United States Automobile Industry 20 Technological Changes and Advances 20 Competitive Pressures 21 Maintaining customer satisfaction and employee morale 22 Merger Transitions 22 Pressures to Go “Green” 22 Expanding the “Global Footprint” 23 STRATEGIC ISSUES 25 Market Share Vehicle Rental 25 Car Manufacturers 25 Debt and Interest payments 26 Technology 26 Focus on Green 27 O...

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quintessay.com. (2019). Strategic Plan Hertz .

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