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Strategic Plan

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Importance of external factors In an organisation there are several factors influence the growth and performance of the organisation. There are some factors which are influence the organization can be controlled by the management but some factors are beyond the organisation management control. The factors which are controlled by the organisation known as internal factors and factors which are beyond the management control known as external factors such as Political, economical, social and technical factors. Political Factors: For BA political factors are very important for business growth. As this company is operating around the world and involved in air transport, country’s political tension can hamper its normal operation as well as the revenue income. Economical: economical factor is another important factor for such company. As still air travel is expensive, people’s ability to travel and economic conditions should be considered w...

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