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Review Of Literature Of Popular Mobile

Topic: Literature

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STUDY NO. 1 TITLE: Portable Lifestyle Trends_October 2007_vFINAL_PDF DATE OF CONDUCTING STUDY: October’ 2007 FINDINGS OF THE STUDY: • Cellular phone pricing creeping up: Pricing for cellular phones increased by 26 percent year-over-year (YOY) in September 2007 compared to the same period last year. The average price for cellular phones is currently $406 (pricing is based on unlocked and locked cellular phones and does not include the service contract or any rebates from cellular carriers). • 74 percent of shoppers say they purchase a new cellular phone once every two years. • 36 percent of shoppers say that they would purchase a new cellular phone only if they were given a free upgrade. • 15 percent of online shoppers would purchase a new cellular phone strictly for its design. • On PriceGrabber.com, Nokia continues to be the dominant leader of cellular phone manufacturers, holding 29 percent of the market (based on referred dollars). Apple holds...

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