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Literature Review Of Fast Food Industry

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With today’s hectic lifestyles, timesaving products are increasingly in demand. Perhaps one of the most obvious examples is fast food. Today the demand for the, hectic lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982, there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also increased. Ref:http://www.ers.usda.gov/publications/foodreview/jan1999/frjan99b.pdf , Causes and Consequences of Fast Food Sales Growth, Mark D. Jekanowski, January-April 1999 Everyone eats Fast Food even knowing that it is not healthy for them. Reasons are because of speed, convenience and price. However, fast food has many hidden costs, including the high p...

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