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Sony Computer Entertainment s Core Product Playstation

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Introduction to Sony Corporation Massaru Ibuka is the man behind some of the most successful high-tech products that consumers use today. Massaru Ibuka is the founder of Sony. After WWII, he opened up a radio shop and named his company “Tokyo Telecommunications Engineering Corporation,” (Sony Corporation, 2008, Introduction section, para. 1) which was then later changed to Sony. “The next year the company changed its name to Sony (from "sonus," Latin for "sound," and "sonny," meaning "little man").” (Sony Corporation, 2008, Introduction section, para. 1) Actually, Massaru wanted to change his company’s name, so that he could market his products to American’s. In order for any of their products to become a house hold name, he understood that they needed to have brand equity among other competitors. Massaru’s plan was to envision a product line that had incredible technological advantages over his competitor’s products. “The goal was to apply various technological innov...

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