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Computer Industry Analysis

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Definition of the Industry The computers and peripherals industry is comprised of manufacturers of personal computers, servers, mainframes and workstations, electronic computer components, various types of peripheral equipment, and ATMs. While many of the major players in this business operate in various sectors of this industry, the primary computers and peripherals industry is defined under the SIC Code 35771. This industry is growing globally due to innovations in technology components and increased consumer spending in China, India, and Africa, and many of the major players in the industry are refocusing their marketing efforts to these places. While the U.S. market is fairly saturated and mature, new markets in developing countries provide the industry with renewed purpose; thus, the international value of this sector is expected to reach $620.4 billion in 2011, up from $492.4 billion in 2006. The most successful market for the computers and peripherals business is in As...

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