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Competitive Environment Of m i c e Tourism In

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The Five Forces model of Porter will be applied in this part  Bargaining power of customers Although there are some strong competitors are also providing M.I.C.E, the market in the North is joined by very few players. Therefore, the choices for Northern customer are somewhat limited. Despite the fact that they may come to Saigontourist of FidiTour in the South but it seems to be no convenient and cost effective. Hence, the bargaining power of customers in the market for NACI is at moderate level. It is also notable that for M.I.C.E tours, customers are more likely to come back for more if they satisfied, so that brand loyalty exists. As the result, the company should try to provide the customer with the value they demand and together with reasonable post purchase services, NACI may win their hearts.  Bargaining power of suppliers In the context of an M.I.C.E tour, the suppliers would be ticket providers, transportation companies, ...

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