Let's Get Started!

Communication Essays & Research Papers

a Communications Framework To Evaluate Sales

Topic: Communication

Sign up to read the full document!

Text Preview

1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations face. Managers therefore must fundamentally understand and evaluate the impact of their promotional strategies. A communications paradigm has four levels: 1. Ability to gain the consumers attention 2. Difficulty level of interpretation 3. Its persuasive capability (describing benefits or specific characteristics) 4. Promotional impact causing purchase intent. The conceptual framework discussed in the article provides sequences with a brand by cre...

SHOW MORE Sign up to read the full document!

quintessay.com

quintessay.com. (2019). a Communications Framework To Evaluate Sales .

Retrieved Apr 18, 2019, from

https://www.quintessay.com/essay/view/158242.html?load=essay/view/158242.html

quintessay.com

“quintessay.com”. 2019. a Communications Framework To Evaluate Sales .

Accessed Apr 18, 2019.

https://www.quintessay.com/essay/view/158242.html?load=essay/view/158242.html

quintessay.com

quintessay.com. (2019). a Communications Framework To Evaluate Sales .

[online] Available at:

https://www.quintessay.com/essay/view/158242.html?load=essay/view/158242.html

[Accessed Apr 18, 2019].

quintessay.com

“quintessay.com.” a Communications Framework To Evaluate Sales . N.p.,

2019. Web. Apr 18, 2019

Other essays that might be of use:

Csr Communication In The Pharma Industry

CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY AN ANALYSIS OF THE WEBSITES OF THREE PHARMACEUTICAL WHOLESALERS MASTER THESIS Author: José Javier Levrino (JL82847) Supervisor: Anne Ellerup Nielsen MA in Corporate Communication Århus, Denmark. August 2010 CSR COMMUNICATION IN THE PHARMACEUTICAL INDUSTRY José Javier Levrino Table of contents Abstract 1. Introduction 1.1 Motivation 1.2 Problem statement 1.3 Delimitation 1.4 Methodology 1.4.1 1.4.2 1.4.3 1.4.4 Scientific paradigm: hermeneutics Qualitative research...

READ MORE
Communication To China

Bachelor of Business Management Semester 5 Module: Management Communication Individual CA Report Communication to China. A Guide for Irish Companies on Understanding Chinese Culture and its Influence on Marketing. Student Details: Joanna Makowiecka Word Count: Declaration: The above student declares that the content of this Continuous Assessment project is solely the work of individual whose name appears on this cover sheet. The work of the others authors has be...

READ MORE
Key Themes In Interpersonal Communication V

Key Themes in Interpersonal Communication What are the main influences on the formation of self-identity? What role do language and non-verbal communication play in the construction and display of identity? The rapid growth of cultural diversity within Western societies not only presents new possibilities and dilemmas for the construction of self and social-identity, but also highlights the need for individuals to be aware of the factors which impact upon co-cultural and intercultural communication. Many of the messages carried in everyday social interaction can be seen to carry...

READ MORE
Forgot password? There is no user account with that email address.
Please enter your password.
Forgot password?